You and I both know what Twitter, or its basic communications unit, the “tweet” is: a quick, off-the-cuff pronouncement, confined to 288 (or so, if I recall correctly) characters, about… things. Current events, thought-of-the-day, the latest Boston Red Sox news, the weather. You name it.
Well, what about that? Why is it such a big deal that Trump uses Twitter extensively to express himself? The thing here is that Presidents don’t talk “off-the-cuff.” Except, that is, for Trump… who does..
And, presto-changeo, just like that, Presidents do talk off the cuff! And will, for the foreseeable future. From now on, Presidents will have an entire team devoted to using Twitter, or “off-the-cuff talking,” most effectively to take the greatest advantage of it.