Super Bowl Ads: This Column Says It All


Falling squarely in the category of “Have They No Shame?”

Click here for an entertaining and important read.

The column, by the great Mollie Hemingway, shows what she says are the three worst Super Bowl ads. She’s right. As can be expected, these are the preachy ones that say how bad America is and what we need to do to stop being bad.

When I say, “America,” you can read: “White American heterosexual men.”

First:

It’s that horrible “like a girl” stereotype that’s so damaging to the fragile, flower-like egos of girls. You and I know what they mean. To “throw like a girl” used to refer to the awkward way girls, who hadn’t been schooled in proper throwing technique, throw things.

Then the commercial tries to show that if you simply show a girl how to throw, she can do it as well as any boy, which is also untrue due to the differences in male and female physiques, but that shouldn’t deter an irrelevant bunch of fraudulent moral posturing, should it?

However, if we ignore actual truth, as all these preening, preachy ads demand that we do, then we’re told that we can stop hurting the feelings of these poor girls if we stop saying things like “like a girl.”

The real problem with this ad isn’t that it’s yet another example of feminist whining, it’s the pretense that there aren’t just one whole heckuva lot more really negative stereotypes about boys.

Remember how every boy is a future rapist, how all they do is leer at girls and women, physically abuse them, discriminate against blacks, gays, transgenders and women in every aspect of life, how they’re absent from their kids’ lives (see the next commercial 🙂 ), how they’re violent, unfeeling, insensitive, racist, sexist, misogynistic, homophobic, slobbering, smelly, gaseous, snoring, beer-swilling, crotch-grabbing Neanderthals, and just all-round jerks from the time they’re born to the time they die?

Yep. Those stereotypes.

Look, I’m a boy, if I could trade all those stereotypes that cause women and others to assume that I’m an uncultured, IQ-deprived, barely civilized brute just because I’m a man, for “he throws like a girl,” I’d take it in a heartbeat.(1)

If we were to get rid of damaging, negative stereotypes, then men and boys would profit one whole heckuva lot more than girls and women. Furthermore, it would raise expectations for the behavior of men, and mirabile dictu, they’d live up to them, rather than living down to the low expectations that the negative stereotypes establish for men today.

The next commercial simply underscores my point.

Second:

There’s a vapid, steaming mess of a commercial about a (presumably typical, or all-too-common ) father who’s never there for his son until the kid’s nearly fully adult. But then Dad brings home a hot car and everything’s all alright. Message: Dads are never there, the jerks. It’s incorrect, not remotely accurate, but let’s not allow the much more complex reality, or the truth to get in the way of a little moral preening.

Third:

There’s a Nationwide Insurance ad that feature a dead kid. It was grotesque and stupid, as all these attempts at syrupy, we-really-care-and-you’re-an-irresponsible-idiot-if-you-don’t-buy-our-product snivel fests end up being. Remember the Michelin ads? The tagline was: “Because so much is riding on your tires.” Message: “If you don’t buy Michelin tires, you risk the lives of your family and others, you big jerk!”

Honorable Mention:

There was a brief commercial on “Domestic Violence.” I won’t comment on it, except to say that, again, we’ve allowed the feminist left to define (1) what this means, and (2) to frame it as purely a “men beat up women” problem. It was eye-opening to learn that women commit much more domestic violence than men. Simply, it’s not defined as “domestic violence” if women do it. Lesson: on this topic, if you read a statistic coming from a government source about “Domestic Violence,” it’s wrong. It’s just like the fraudulent data and misinformation coming from the government concerning “sexual assault” and “rape” on college campuses.

These stupid, preachy, dishonest, insipid commercials blight the landscape of broadcasts developed for entertainment purposes. Any dishonest broadcast messages have exactly the same value as any other lie that contributes to all the Big Lies(2) out there in America today.

— xPraetorius

Notes:


(1) Full disclosure: I used to pitch in the major leagues, so it may be easier for me to say that than for others.

(2) “If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State.” — Joseph Goebbels

You and I might experience a great deal of distaste for the author of the above quote, but there’s no denying that he understood lies. As do his confrères in today’s American politics: the American left and its political wing the Democrat Party.

 

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